SEO, or search engine optimization, is the process of improving the ranking of a website in search engine results pages (SERPs). This can be done by optimizing the website's content, structure, and code to make it more relevant to the search terms that users are using.
Link building is the process of getting other websites to link to your website. It is a crucial part of SEO (search engine optimization) because links are a ranking factor. Google and other search engines use links to determine the authority of a website, and websites with high authority tend to rank higher in search results.
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